For sneakerheads, 20 April is no longer just a counterculture holiday – it’s also prime time for limited 420-themed drops. Big footwear brands now nod to cannabis culture with hemp uppers, stash pockets and rolling-paper overlays, turning niche ideas into full-on collections.

Nike SB – the 4/20 benchmark

Nike SB remains the reference point. Classics like the Dunk High “Skunk 420” and hemp Dunk Low pack combined fuzzy green suede, purple accents and strain-coded details, released in tiny numbers and sold mainly through skate shops. Those pairs now live on resale platforms, but the modern Dunk and Blazer lines at Nike SB still deliver that cheeky, subcultural energy even without overt leaf graphics.

adidas – Croptober and cartoon collabs

Adidas has built its own playful 4/20 lore. The Campus 80s “Croptober” uses a tear-away beige shell that mimics rolling paper, revealing shaggy green suede underneath as it wears. The South Park Campus 80s “Towelie” goes further with purple towel-style uppers, UV-reactive eyes and a stash pocket in the tongue, all timed to 4/20 releases. Current ZX and Campus drops at adidas Originals keep that playful spirit alive.

Vans – Positive Vibrations and hemp heritage

Vans leans into 420 more openly. Its “Positive Vibrations” pack reworks classics like the Sk8-Hi and Old Skool in eco-minded VR3 construction, with embroidered marijuana leaves scattered across canvas uppers for full festival energy. Vault by Vans has also used hemp textiles and natural rubber soles, appealing to shoppers who want a greener take on skate shoes while still looking like timeless Vans.

Skechers x Snoop Dogg – comfort-first 420 flair

For people who care more about cloud-like cushioning than camp-outs, the Snoop Dogg x Skechers partnership brings 4/20 style into mainstream malls. Hands Free Slip-ins and lifestyle sneakers get hazy graphics, Snoop branding and laid-back colourways, with some releases landing right around April 20. Prices hover near $100 and sizing is broad, so shoppers can grab a weed-wink sneaker straight from Skechers without chasing raffles.

Diamond Supply Co – skate-shop cult favourite

Streetwear imprint Diamond Supply Co turned its Diamond Cuts silhouette into a cult 4/20 staple. Limited green and tan “weed camo” versions dropped in 2013 with only 210 pairs of each – 420 pairs total – using canvas uppers and vulcanised soles with bold cannabis-inspired patterns. They now trade mainly among collectors, but newer Diamond shoes still carry the same laid-back skate vibe at Diamond Supply Co.

Whether someone wants one tongue-in-cheek pair or is deep into hunting old SBs and rare collabs, these labels show that 420-themed footwear has grown up. Sharp narratives and interesting materials mean there’s now a cannabis-inspired sneaker at almost every price point.